Have you ever left a cosmetic consultation feeling rushed, unheard, or like just another
number? You’re not imagining things. Many cosmetic surgery and med-spa practices
today are owned by private equity firms—investment groups focused on maximizing
profits, not necessarily patient care.
When investor returns drive the agenda, decisions often prioritize volume, efficiency,
and revenue per procedure. That can mean shorter visits, less time with your surgeon,
and a one-size-fits-all approach to care. The personal connection—the heart of a
meaningful doctor-patient relationship—can get lost.
Private Equity in Plastic Surgery: What It Means for You
Private equity ownership often brings in corporate-style management. Surgeons and
staff may be expected to meet business metrics, such as revenue per hour or number of
patients seen per day. While these practices may be efficient, they can sacrifice
personalization, flexibility, and trust.
If you’re looking for a cosmetic surgery experience that’s deeply personal and
relationship-based—not just a quick transaction—understanding how a practice is
owned can make a big difference.
The Reveal Approach: Physician Owned, Patient Focused
At Reveal Plastic Surgery, we are proudly physician-owned and operated. Every
decision we make is rooted in our commitment to patient care, not profit margins.
When you walk through our doors, you’ll be greeted by a team that knows your name
and your story. Our board-certified plastic surgeons—Dr. Steven Bates and Dr.
Benjamin Maser—are hands-on in your care every step of the way.
The Doctor-Owned Difference
Here’s what sets Reveal apart from corporate-run practices:
Consistent Care – You’ll see the same trusted faces throughout your treatment
journey.
Deep Personalization – We take time to understand your unique goals. Nothing
we do is cookie-cutter.
Long-Term Relationships – Many patients partner with us over time, building
treatment plans that evolve with their lives.
We are your wellness partners—not just during surgery, but for years to come.
Comparing Care: Physician-Owned vs. Private Equity-Owned Practices
When choosing a cosmetic surgery practice, consider the level of personal care and
attention you’ll receive. Here’s what to look for:
What to Expect from a Physician-Owned Practice Like Reveal:
✅ Longer, more personalized consultations
✅ Clear and thorough answers to your questions
✅ Tailored treatment plans—not just pre-set packages
✅ Transparent pricing and honest expectations
Red Flags You Might See at Private Equity-Owned Centers:
�� Rushed consultations with limited time for questions
�� Vague or generic responses
�� Pressure to follow standard protocols instead of tailoring to your goals
Why Ownership Matters
Choosing a plastic surgery practice is more than just booking a procedure. It’s about
finding a team that aligns with your values—one that sees you as a person, not just a
patient.
At Reveal, we believe in building lasting relationships rooted in trust, communication,
and personalized care. Our physician-owned model allows us to focus on what matters
most: you.
Whether you’re considering a Deep Plane Facelift, Mommy Makeover, Rhinoplasty,
or a custom rejuvenation plan, our surgeons are here to help you look and feel your
best—today and well into the future.
Serving the Heart of Silicon Valley
We proudly serve patients from across the Bay Area and beyond, including:
Redwood City, San Carlos, Portola Valley, Woodside, Menlo Park, Atherton, Palo
Alto, Mountain View, Los Altos, Sunnyvale, Santa Clara, San Jose, Morgan Hill,
Santa Cruz, Capitola, Aptos, and Soquel.
Reveal Plastic Surgery
Physician Owned. Patient Focused.
